At the 2010 New York conference, Anthropologist Grant McCracken discussed the thinking behind his latest book, Chief Culture Officer, a clarion call for the integration of culture into corporate strategy.

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Some Wiki Info :

Grant McCracken is an anthropologist, blogger and author. A member of Convergence Culture Consortium at Massachusetts Institute of Technology, McCracken has authored several books, including Chief Culture Officer (2009), Transformations (2008), Flock and Flow (2006), Culture and Consumption II (2005), Big Hair (1996), and Culture and Consumption (1988). He holds a Ph.D. in anthropology from the University of Chicago. He has been the director of the Institute of Contemporary Culture and a senior lecturer at the Harvard Business School. He has been a consultant for many corporations, including the Coca-Cola Company, IKEA, Chrysler, Kraft, and Kimberly Clark. He lives in Rowayton, Connecticut.
His Book

And Definitely Check Out His Blog

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"Experts, Fire Back !" -Chris Barclay

Avi Lewis talks to Cornel West, professor of African American Studies at Princeton, hip hop artist, and one of the most controversial academics in the US about the state of democracy for African-Americans in the US today, US foreign policy, global recession, and his dispute with Lawrence Summers

With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)

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Esquire

WOW, Freaking Financial Genius.

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