At the 2010 New York conference, Anthropologist Grant McCracken discussed the thinking behind his latest book, Chief Culture Officer, a clarion call for the integration of culture into corporate strategy.

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Some Wiki Info :

Grant McCracken is an anthropologist, blogger and author. A member of Convergence Culture Consortium at Massachusetts Institute of Technology, McCracken has authored several books, including Chief Culture Officer (2009), Transformations (2008), Flock and Flow (2006), Culture and Consumption II (2005), Big Hair (1996), and Culture and Consumption (1988). He holds a Ph.D. in anthropology from the University of Chicago. He has been the director of the Institute of Contemporary Culture and a senior lecturer at the Harvard Business School. He has been a consultant for many corporations, including the Coca-Cola Company, IKEA, Chrysler, Kraft, and Kimberly Clark. He lives in Rowayton, Connecticut.
His Book

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